| 04-19-2006 |  Printable Version |
Univision Promotes Paula Peden to Senior Vice President - Central Region for Univision and Telefutura
New York, NY -- Univision Communications Inc., the leading Spanish-language media company in the United States, today announced that Paula Peden has been promoted to Senior Vice President – Central Region for Univision and TeleFutura National Sales. Peden previously served as Vice President of National Sales for Univision and TeleFutura in San Antonio. She will report to Mike Reid, Senior Vice President/Director of Sales, and will be based in Dallas, Texas.
“Paula is an exceptional media sales professional and experienced leader who has successfully managed our San Antonio office to unprecedented growth,” said Reid. “We are thrilled about Paula’s promotion and know that her leadership and management abilities will be a driving force for sales in Univision’s Central Region.”
With nearly 30 years of experience, Peden is a seasoned media sales veteran. She opened Univision’s San Antonio office 11 years ago and has a strong track record of success. Her previous national spot sales experience includes positions at CBS, Petry Television and Blair Television. She has also held various management positions, including Vice President of New Business for Petry Television and Hearst Television Group, Vice President for Torbet Radio Chicago and National Sales Manager for KSAT in San Antonio.
Peden is a graduate of the University of Pittsburgh where she completed a double major in English and speech communication. She earned a masters degree from Pennsylvania State University and has taught broadcasting courses at both Penn State and Indiana State universities.
Peden and her husband Art have two sons, Dylan and Daniel.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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